Turn your Access Control into a profit machine
A control at doors or access turnstile is much more than a barrier; it is the first line of security, the guarantee of agility for its partners and, surprisingly, a source of direct income.
While the initial investment in technology is perceived as an expense, we want to show you how your access control solution ITConnect can pay for itself, and generate profits!
1. The Investment Scenario (ITConnect Base)
To calculate the ROI, we will base ourselves on an existing access control solution in sports centres, the ITStart line of ITConnect, which is designed to integrate with major management software.
We will choose the adaptation kit that allows modernising an existing turnstile, which represents the fastest and most cost-effective investment.
• Chosen Product: ITStart RFID Kit - RFID Access Control to reuse your Turnstile.
• Initial Investment (II): €599.00.
2. The Monetisation Strategy: The Access Keyring
Most sports centres sell an identification item (card, keyring, wristband) to access their facilities. Instead of giving it for free, this article becomes a funding avenue for your control system.
We will use the reference of cost which is common in the sports sector:
Concept | Cost (€) |
Cost of Acquisition of the Keyring (CAL) | <1 € / unit (cost for the sports centre) |
Selling Price to Member (PVS) | 5 € / unit (usual selling price) |
Gross Margin (MB) per Keyring | 4 € (PVS - CAL) |
3. Calculation of the Break-Even Point
The break-even point (or break-even point) is the number of keyrings you need to sell to recover the Initial Investment (II) of your ITStart Kit. Inicial (II) de su sistema ITStart Kit.
With a profit per keyring of 4 €/unit, to amortise the 599 € of the ITStart Kit RFID you need to sell 149.75 units of keyring.
Conclusion of the ROI:
You only need to sell 150 keyrings of access to cover the full investment of the ITStart Kit RFID (599.00 €).
4. Profitability with 300 User Turnover
If your sports centre has a turnover of 300 users, let's see the margin generated by the access control system, once the initial investment has been covered:
Concept | Calculation | Result |
Return on Investment | Sale of 150 key fobs | €599 recovered |
Remaining Key Fobs (Profit) | 300 users - 150 key fobs (PDC) | 150 key fobs |
Additional Net Profit | 150 key fobs * €4 (MB) | €600 Net Profit |
In this scenario, with only half of your partners (150 out of 300) buying a key fob, the investment is recovered. When additionally, the remaining 150 partners buy their key fob, the access control system is not only free, but it generates €600 in direct profit.
Additional Considerations on ROI
The ROI of a turnstile ITConnect goes far beyond the sale of key fobs:
1. Savings on Personnel: Automation reduces the need to have reception staff manually controlling access, allowing the team to focus on the human engagement and advisory.
2. Loss Prevention: ITConnect offers Anti-Fraud systems and preventive double access systems. The detection of misuse protects your income, ensuring that only active members access the facilities.
3. Guarantee and Trust: ITStart solutions come with an explicit guarantee: "Total satisfaction or your money back". This eliminates the financial risk associated with a poor investment.
4. High-Performance Integration: ITConnect solutions are designed to integrate with management software such as Virtuagym, Wodbuster or Aimharder among others. Assuring that your hardware works perfectly with these systems.
In summary, an access control system with ITConnect technology pays for itself quickly, and the real benefit comes later, through security, operational efficiency, and peace of mind.
Investing in an access control system with ITConnect is not just installing a lock, it is installing a safe at the entrance of your centre. This safe not only protects what you already have (security and control), but through a simple monetisation strategy like selling key fobs, it recoups the cost of the master key and starts generating extra coins for each new member.
Products ITConnect
RFID Products for exceptional return on investment
